Hey there!
Nice to meet you!

My name is Marvin Kutscha and I have been working as a designer in branding and product for 10 years. I consider myself a generalist. Through my curiosity I have acquired some craft skills like coding or 3D to implement ideas and concepts myself. And I still try to keep a beginner's mind. I'm inspired by well thought out, functional design with clarity and simplicity and believe in a minimalist approach that focuses on getting the basics right.

An illustration of Marvin working at his desktop and Henry sitting in his dog-basket.

What I can help you with

I have learned a few skills. I like to bring these into the team so that we can create something great together.

Visual Design & Branding

Creating Brand Assets like icons or illustrations that accommodate the product strategy and spark joy. Also writing guidelines on how to build and use them.

Interface Design

Building, implementing and maintaining design systems and document complex design components and modules for responsive web and native applications.

Motion Design

Creation of animations to bring static user interfaces to life, make mental models clear and understandable and increase joy of experience.

Design Thinking

Use proven research and design thinking methods to develop new products and optimize user experience.

Testing & Iterating

Prepare interview guides, build prototypes to conduct bias-free testings. Evaluation of the results.

Team-Collaboration

Taking responsibility for the quality of the product through close coordination with all stakeholders.

Prototyping

Creating Prototypes with Figma, Principle and After Effects for Proof of Concept or User Testings.

Developer Handoff

Handover of designs and communication of all technical requirements. Estimation and consultation with the developers.

Frontend-Development

Good knowledge of HTML/CSS and basic knowledge of JavaScript, which has always been useful when working with developers.

What I’ve been working on

Below you’ll find a selection of my most recent projects I’ve been working on in the last three years.

Die Autosuche

An online sales platform for readily available cars from Volkswagen.

"Volkswagen.de" is the digital place to go for prospective buyers on the Internet - however, the website primarily served the target group of new car buyers. In 2013, DAYONE was commissioned to develop an online sales platform for stock-vehicles in order to offer the target group of used car buyers a corresponding counterpart. Its purpose is to generate high-quality leads for dealers. This case study shows the features and designs I was responsible for between April 2019 and January 2022. As one of two designers in the team, I focused on the visual design part and was the go-to-guy for frontend developers regarding visual issues.

Client:
Volkswagen AG
Agency:
DAYONE GmbH
Year:
2018 – Today
Product-Team:
10 People
Visit:
autosuche.de
Users can make a preselection either via the quick search or via one of the many offer teasers.
On the results page, they have the opportunity to get an overview through a clearly structured interface.
To better compare the offers, we have introduced a list view in addition to the tile view.
With the help of the detailed search, the results can be further refined.
I have designed a bar-diagram at the price-filter, which helps users to understand the availability in relation to the price.
Some user had issues to identify the names of the vehicle-types. Especially for commercial cars. So I've designed A small icon-set.
On the detail page I have divided the layout into vehicle-informations on the left and offerings on the right.
From here, customers have the options of submitting an inquiry to the dealer, concluding a leasing contract with Volkswagen Financial Services...
...or to buy the vehicle immediately online and have it delivered to their home.
I have also designed the whole checkout-flow for commercial-vehicles.
Which consisted of designing a lot of forms for different scenarios.
In the role of Senior UI Designer, I was responsible for the entire interface within our small team.
I built prototypes and wrote functionalities of features as acceptance criteria.
I made all the designs modular so that developers can recreate them as efficiently as possible.
I built the interface on a third-party design system that I ported from Sketch to Figma, maintained and extended it for the all design-teams.
We had some design sprints. For example one to reconsider how users use the detail search.
Many users where overwhelmed by the many filter-options, so I have designed the guided search, which is a boiled down version and kind of like a wizard.

ServiceStoreDB

A digital loyalty-card for travelers and commuters.

DB Station&Service AG offers snacks, coffee to go, fresh baked goods, beverages, tickets, newspapers, and much more at 190 stations in Germany, in addition to long opening hours. For many commuters, the stopover is part of their morning commute. The ServiceStoreDB app offers travelers and commuters access to a digital bonus card. This is also linked to a loyalty program that creates incentives for customers to buy through its gamification approach and constantly changing discount campaigns. Through the loyalty program, the number of regular customers grows and turnover in the stores also grows which benefits the franchisee. My task was to build the entire user interface including illustrations and icons based on a third-party designsystem from Deutsche Bahn, to develop a comprehensible design for the bonus card, the point system and to build prototypes for User Testings.

Client:
DB Station&Service AG
Agency:
DAYONE GmbH
Year:
2020
Design-Team:
6 People
Visit:
servicestoredb-coupons.de
Landingpage and Home-Tab
The Campaign-Tab and the Bonus-Card
User can view their achievements without seeing the total cost of ownership.
Users can find out about servicestores and leave valuable feedback business-owners.
I've designed the interface of the based on a third-party designsystem from Deutsche Bahn.
It's basically a standalone web-app which can be saved to the homesceen and opened like an native app.

DAYONE

Rebranding for a digital product and service design studio.

DAYONE is a studio for digital product and service design in Berlin. Our goal was to create a new, consistent and coherent brand image with which employees and applicants can identify. The design language is derived from the stripes in the logo and from the new slogan "A new Perspective". As part of a small project team, I developed over 130 icons, designed our own display font, improved and animated the logo, defined a new color palette, developed color grading presets, created a layout principle for presentations and interfaces, formulated a tonality guideline and defined an illustration style. In addition, I developed a design guideline that enables employees to design it in line with the brand.

Client:
DAYONE GmbH
Agency:
DAYONE GmbH
Year:
2019 – 2020
Brand-Team:
3 People
Visit:
dayone.de
The design language is derived from the stripes, the curves and the 12x12 grid in the logo.
I made the logo more functional and flexible to use by reducing the width and spacing. This allows the word-image mark to be used horizontally and for subbranding.
I have also animated the new logo. The 90 degree rotation is derived from the slogan "A New Perspective".
All 130 icons speak the same design language. They are consistently derived from the 12 grid of the logo. This creates an unmistakable drawing library exclusively for DAYONE.
In addition to good legibility, high recognizability was important for the typeface. Thanks to its monolinear geometric design, it harmonizes excellently with the logo. In addition, it has a playful character despite its neutral appearance.
Roobert Head is an inline font that I developed based on the Roobert logo.
My process was to design the font in illustrator and then refine it in Glyphs.
The custom-font is used for titles in combination with "Roobert Heavy" to highlight keywords in headlines.
The colors are a throwback to the first style guide. The play with black and white should radiate clarity. Sand as a brand color is intended to radiate calm, warmth, naturalness, maturity and, accordingly, high value. Coral, on the other hand, only serves as an accent color.
Colorgrading presets provide consistency, high recognition value. They make cell phone photos look like analog film and lift the saturation to create a positive and vivid impression.
The design grid is also derived from the 12 grid of the image mark and scales proportionally across all breakpoints.
I have also developed a design system for the website. This is composed in its atoms only of typo, colors and whitespace.
To make sure every designer on the DAYONE-Team can download all brand assets and use the new design language correctly I took the time to write an extensive design guideline in notion.
I helped design the website, but unfortunately we ran out of budget to develope new modules, so we had to improvise a bit for the go-live of the MVP with text-image modules.
As one of the many applications of our brand identity, to recruit new employees I produced animated Instagram posts that also used the motion concept of 90-degree rotation for the revelation of the "New Perspective."

Where I’ve been working

I spent most of my professional career working in smaller design studios. In between, I was also self-employed, but that didn't suit me as well as designing. That's why I decided to work in a team again, so I could concentrate on my strengths.

Let's talk!

If you think I could fit into your team, I would be happy to talk to you! Either remotely or in person in Berlin.

E-Mail me Download CV