“Die Autosuche” is an online sales platform of the Volkswagen brand, which is aimed at the target group of year-old and used car buyers. The Volkswagen brand generates half of its sales with annual and used cars and has a market share of 20% in Germany. With “Die Autosuche”, brand-affine customers have the option of looking for their year-old, new or used vehicle from Volkswagen from over 70,000 vehicle offers based on their criteria and buying them either from the nearest Volkswagen dealer or directly online. My job is to design the user interface of the platform within an agile work process according to a designsystem specified by Volkswagen. The challenge is to design the interface elements so flexibly that they look good on all breakpoints and meet business requirements for a widely varying amount of data and different edge cases. I also wrote user stories and answered developer questions, carried out QA tests, built high fidelity prototypes for UX labs and participated in design sprints with the client.
Vodafone has been investing 4 billion euros in the net-infrastructure in germany. This meant an increase of 4 billion Euros for selfies, food pictures and cat content. But most people don't know why, when and where such a large amount will be invested. Sounds like a boring topic with a lot of details about technical facts. Vodafone asked us to create a Microsite, which answers these questions. I built a website which tells the user a story in three chapters along a simple layout using animated infographics and icons.
The young startup JOBUFO from Berlin has created an app, that makes it easy for students to apply on a job with a selfie-video. My job was to create an imagevideo that explains all the important features within the first seconds to fit the very short attention-span of the target-group. The video should also communicate the benefits to the HR-Departments of businesses who are in search of young people.
For the Launch of a new Antivirus-Service which was specially made for mobile devices, Vodafone germany asked us to make a short explanatory video, which illustrates the functionality. I created a scene on an airport, where downloaded data has to pass a security-check where it gets scanned, before it can enter the mobile-device. In a second scene, an app will be shown that protects mobile devices while using a public wifi-hotspot.
Sparda-Bank Hamburg offers as first bank in germany a carbon-neutral checking account to customers who are interested in a sustainable lifestyle. The video explains how it works and stresses the benefits. The idea of the design is to tell the story within a small geometric world inside the "Horizont" of the logo.
The Theissen Medien Gruppe asked me to create an animated explanatory video for their new Marketing-Ressource-Management-Tool that helps Marketing-Managers to share files and informations with their partners in an organisation with retail structures.
After graduating design school, I helped my parents assembling-company to develop it's Corporate Identity and created a Brand-Strategy, a Corporate Design, an animated image video, a small range of illustrations as well as a website with an one-page-layout. The idea behind the brand-strategy is, that the assembling-company has the benefit to focus more on details and creativity due to it's flexibility of being a small business. Compared to the competitors, who already run their tasks fully automatic, Kutscha Konfektionierungen does a lot of tasks manually by hand. This is why the two K's of the Logo are assembled with a small lovely ribbon, which only human hands can make.
I have worked for 9 years as a Designer and Animator in several design agencies and studios. I love to craft from the concept to the pixel and I love to work on projects with clients who value design and simplicity. I want to deliver a message rather than just create aesthetic assets. I like to start with raw sketches and prototypes to test ideas and then continue working on visual details that truly fit the concept.
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